Sufret Almarai
Sufret Almarai evolved from the success of Matbakh Almarai back in 2015. The aim of Sufret Almarai was to connect loved ones over good food through appetizing food story telling and celebrating the long forgotten dining table. In a full fledged 360 campaign based on M&M creative and strategy.
Sufret Almarai was launched right before Ramadan 2019 with a main copy revealing Chef May Yacoubi as the brand ambassador for Almarai. M&M produced 21 recipes videos evolving around the dining table and a certain occasion that draws us to it. The videos were based on food film story telling. Each occasion was embedded in a Facebook canvas to give a comprehensive digital user experience.
M&M created the logo, Master Visual as well as the outdoor artwork. For google search marketing and unskipable YouTube ads M&M produced 7 6-seconder videos celebrating the dining table and leading viewers to Sufret Almarai social media assets. The campaign achieved a total of 20M views, 60M reach, 130M impresssions and 1.8M engagement.
In 2020, M&M took it up a notch and produced SAM cooking show featuring May Yacoubi. Since Ramadan is a major food Occassion, M&M collaborated with well known and loved foodies and put together a digital O-ZOOM-A (pun intended). Each of the foodies got to recreate one of the recipes from our cooking book, which was also designed and printed by M&M. In 2022, M&M produced the season 2 of SAM cooking show. In addition, M&M launched a digital cookbook in collaboration with loved foodies and also designed vol 2. of SAM cooking book.
(2015 - 2022)
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