Johnson & Johnson launched their new Fresh Hydration Make Up Removal Range “Johnson’s Beauty” and needed a comprehensive video content library to communicate the product to the target segment of millennial women. M&M was commissioned to create strategy & creative. M&M created and produced 4 educational video spots with Zeina AlNaggar as the brand advocate, in addition to 7 videos in which known make up artists were given a challenge to complete in front of the camera. All assets are optimized for social media usage. M&M produced ALL CAMPAIGN PHOTO ASSETS. Furthermore, M&M is creating social media content and manages the assets. (2019-2021-2022)