Another successful partnership with Nestle Egypt and M&M came through Nesquik. From 2013 until 2016 M&M handled all social media management, strategy, creative, app development and content creation. until they moved operations in house. To pioneer with video content M&M created and produced “Kalam Kebir awi Ma3 Nesquik” in which children aged 4 to 7 years of age spoke their minds expressing their views on different topics. Content that empowers children and takes the seriously was a new thing to the market and was highly viewed and well received as a total of 10 videos aired on social media with total views of 240k