The M&M and Nescafe partnership started in 2014 with a one of a kind dessert recipe campaign comprising of 52 beauty shots, one for each week for Nescafe Egypt. This project was then picked up by different Nescafe global markets. Fast forward to 2016 M&M was commissioned to create global assets to be used worldwide as part of Nescafe Good Morning World Campaign. With Ogilvy Berlin flying in twice in 2016 M&M produced 40 stop motion video, 40 cinemagraphs and 40 beauty shots reflecting almost 100 recipes over 3 brand categories. On World Coffee Day in 2017 M&M was hired to organize an event with live music, a barista creating state of the art Nescafe based drinks attended by socialites and food bloggers, which resulted in a huge online buzz. In 2018 M&M created and produced a TV Commercial to announce a new product release.