M&M fell in love with Fayrouz, the leading malt beverage in Egypt, back in 2014 and have been partners since. Since 2014 M&M has been the digital arm for Fayrouz, conceptualizing and managing all social media assets, creating and producing all digital video content, developing apps and competitions as well as interactive onground experience. So far we have created and produced 15 videos for Fayrouz Egypt with a total reach of 25M, 8.6M views and 4.1M engagement from 2014 until 2022