M&M was commissioned by Clear, a Unilever anti-dandruff shampoo, to create a digital campaign evolving around “not compromising” for the launch of the new Scalp Foods Shampoo targeting women. As part of a full-fledged digital campaign M&M created a digital strategy and creative in addition to producing all digital assets. M&M created and produced 12 Videos, with one main copy launching the campaign and revealing Farah Nofal, Yoga Instructor, as the brand ambassador as well as short “snackable” social media content aimed at precision marketing based on real consumer insights when it comes to customized data driven content. Furthermore, M&M produced all campaign photo assets. In addition to that M&M created and managed influencer driven marketing as an integrated part of the rollout, brand advocate management and content creation.