Sunbites
Following global lead Sunbites in 2018 comissioned M&M to create a digital campaign that communicates the new global direction of spreading goodness. In a full flegded digital campaign M&M produced a main copy establishing the idea of paying it forward and spreading goodness and it snowball effect on society. With product centric content the new flavors were communicated and peaked with a unprecedented clik funding campaign for a good cause. A video was created to explain hydroponic roof top farming with a call to to like and share while the web application Bassita counts the points collected. The KPI was achieved and 20 roof top farms were financed and established in an underprivileged area in Cairo. Sunbites was the first FMCG using this tool for a good cause.
M&M were commissioned to create and produce a full fledged digital campaign as part of a 360 marketing effort back in 2017. The objective was to climb the wellness platform, for which we used the mental wellness approach with the key message of Sunbites being the ‘better for you snack’ hence became, ‘The better for you decision’. Focusing on young women Sunbites position itself as the go to platform for empowering girls to make better life choices to become the best versions of themselves. The unbranded teaser phase included influential women posting their life decisions on social media hinting at the new tagline. The campaign was rolled out on different phases and involved 5 videos with certified NLP Practitioner and Life Coach Maggie Balbaa, who gave the young women tools and techniques to overcome their struggles and make "better for you decisions". These videos were followed by 5 more videos portraying young women, who took different paths to inspire the target audience. Unprecedented interactions and po
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