M&M was commissioned to create a social media campaign for Drosos Foundation telling the story of four amazing NGOs who empower women through artisan work. M&M created 4 videos narrating the story and impact of the four partners. Kendaka works in up cycling, Mishka creates jewelry resembling old islamic architecture, Athar Lina works in wood and leather work while Nidaa engages in versatile artisan with women in Upper Egypt. In addition to the video assets, M&M developed the strategy, created social media content for all 4 NGOs, managed an influencer activation and handled the media planning and buying to push brand awareness and sales.

2020