M&M and Vitrac, part of Hero Group, teamed up in 2015. Until 2017 M&M created the social media strategy, handled social media management, content creation as well as video production, Facebook applications and activations. In 2015 M&M produced 2 TV spots for Vitrac using Stop Motion Technique. In those 3 years M&M created and produced 11 Videos with total views 1.6M. The videos showcased the product range through creative recipes using stop motion, in addition to cooking episodes featuring foodie and baker Reem Amr